Track 9. Communication, Education and Social Media


There is a scientific consensus that Internet, digital media and social media have changed completely the paradigm in Communication and Education research. But the revolution is far from completed. In fact, the scenario keeps changing day by day, what makes new challenges arose constantly. This comes with new risks that have to be, first understood and then faced accordingly, but at the same time it makes this field so rich and interesting.

In this context, studies about the use of social media and its effects in education, communication and political or social events become relevant. This fact is evident in those projects trying to understand the way social networks and digital media work. The potential of these new phenomena is still unknown, but the need of education in order to comprehend it, use it properly and exploit all its possibilities is certain.
The issues related with education and diffusion present some of the most challenging and urgent aspects in connection with communication and social media. Learning how to take advantage of these new forms of communication as a way to analyse societies or to educate its members (both children and adults) constitutes one of the possibilities with greatest potential in the new media scenario. Using new communication practices, technologies or narratives becomes a very useful tool in order to promote positive values or behaviours in societies.

This track focuses on the uses of digital and social media in educational contexts, as well as experiences in which these media are seen as a tool to analyse and change society or, in the other direction, experiences in which the possibilities and risks of social media that shape the communication paradigm are analysed.


  • Adoption of new technologies and social media
  • Effects of communication
  • Social Media messages and Education
  • Risk of Social Media in Education Environments
  • Narrative Processes
  • Data Analytics of Media
  • Edu-Communication
  • Youth and Social Media
  • Mass Media and Education

Track Instructions and Program (Thursday 28th, VIRTUAL, 17.30-19.00, local time, Support place A: Sala de Graus, floor 1)

The track will be virtual, with the speakers sharing their screens during a 15-minute presentation. After all the presentations have taken place (around 1 hour) there will be a discussion of around 30 minutes.

The order of the presentations will be:

  • ID 35: The development of media competence in university students. A collaborative and interdisciplinary proposal
  • ID 68: Fake news and hate speech: who is to blame? Study of the perceptions of Spanish citizens about the actors responsible for the production and spread of fake news and hate speech
  • ID 92: Importance of use of digital tools, metrics and social networks by Venezuelan journalists
  • ID 133: Topic modelling of racist and xenophobic YouTube comments. Analyzing hate speech against migrants and refugees spread through YouTube in Spanish.

Track Scientific Committee

Carlos Arcila Calderón (University of Salamanca, Spain) – Chair
Juan José Igartua (University of Salamanca, Spain)
Félix Ortega (University of Salamanca, Spain)
Daniel Barredo (University of Rosario, Colombia)
Denis Porto (Universidade Estadual Paulista, Brazil)
Jairo Lugo Ocando (University of Leeds, UK)
Dimitra Dimitrakopouloud (Aristotelic University of Thessaloniki, Greece)
Mabel Calderín (Universidad Católica Andrés Bello, Venezuela)
Alejandro Barranquero (University Carlos III, Spain)
Miguel Vicente (University of Valladolid, Spain)